How Moonrise Built a Pipeline of 50+ Off-Market Opportunities Per Month in the UAE While Under LOI

Company we helped: Moonrise

Industry: Search Fund

Region: UAE / Middle East

The Challenge

Moonrise, a UAE-based search fund, came to us while they had a business under LOI. But with an inconsistent pipeline and a high-stakes acquisition in motion, they needed to:

  • Keep their deal pipeline warm in case the LOI deal fell through

  • Avoid downtime between acquisition attempts

  • Source off-market, quality businesses ready for acquisition

  • Save time by avoiding conversations with owners who weren’t serious

They had strong internal capabilities but lacked the capacity to manage daily outreach and deal origination at scale.

The Solution

We built a custom, multi-channel outreach system tailored to Moonrise’s target criteria:

  • Focused on healthcare, education, and manufacturing businesses in the UAE

  • Used email, WhatsApp, and LinkedIn outreach at scale

  • Filtered companies based on profitability, growth, and operational fundamentals

  • Screened all inbound leads with a custom-built questionnaire

  • Pre-qualified every opportunity before a call was scheduled

This allowed Moonrise to focus only on serious sellers aligned with their investment thesis — not on sifting through noise.

The Solution

We built a custom, multi-channel outreach system tailored to Moonrise’s target criteria:

  • Focused on healthcare, education, and manufacturing businesses in the UAE

  • Used email, WhatsApp, and LinkedIn outreach at scale

  • Filtered companies based on profitability, growth, and operational fundamentals

  • Screened all inbound leads with a custom-built questionnaire

  • Pre-qualified every opportunity before a call was scheduled

This allowed Moonrise to focus only on serious sellers aligned with their investment thesis — not on sifting through noise.

The Results

  • Over 50 qualified opportunities delivered monthly

  • All deals matched their sector, EBITDA, and geographic criteria

  • Reduced wasted time on cold leads or misaligned sellers

  • Kept momentum going while one deal was under LOI

  • Enabled a more predictable and sustainable deal origination process

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