Equisy had built a strong platform and established network, but growth was constrained by limited outbound capacity. The team needed a scalable system to consistently source startups raising capital, attract qualified investors seeking minority equity positions, and expand platform activity without overloading internal resources.
We deployed a targeted outbound origination system designed to support both sides of the marketplace. The campaign focused on sourcing Seed and Series A startups while simultaneously identifying investors interested in acquiring minority stakes, creating a more balanced and scalable pipeline.
The system consistently sourced startups raising between $500K and $10M while identifying active investors aligned with Equisy's platform focus. Every lead was pre-qualified before introduction, and all outreach, follow-up, and scheduling was handled end-to-end.
Messaging and targeting were continuously refined based on engagement data and conversion signals.