Lenmed, a leading hospital operator with 17+ locations across Africa, was expanding into the UAE and broader Middle East but lacked local visibility and proprietary deal flow. Entering a new market without an established network made it difficult to identify credible healthcare targets, assess strategic fit, and avoid time lost on unqualified owner conversations.
We built a geo-targeted origination system designed specifically for the UAE healthcare market. The campaign combined targeted market mapping with multi-channel outreach across hospitals, clinics, and medical centers, while screening opportunities based on size, location, EBITDA profile, and operational fit.
Outreach was executed across email, LinkedIn, SMS, and additional channels to maximize market coverage and response rates. Each opportunity was manually filtered to identify serious, exit-ready business owners and ensure alignment with Lenmed's acquisition criteria before handoff.
This allowed the team to focus only on high-value conversations with qualified off-market targets.