Northeast Business Services had identified a small number of promising acquisition opportunities, but the team became heavily concentrated on one high-priority deal. When that transaction fell through, they were left without a backup pipeline and had to restart sourcing from scratch.
They needed a more reliable origination process that could continuously surface qualified off-market targets without diverting attention from active deal execution.
We designed and launched a tailored multi-channel outbound origination system built around Northeast Business Services' exact acquisition criteria. Because the market was highly niche, with fewer than 4,000 relevant target companies, the campaign was structured to maximize precision, relevance, and efficient coverage of the addressable universe.
Outreach focused on East Coast businesses in the door, window, and cabinetry manufacturing space with EBITDA between $700K and $2M and a demonstrated history of consistent cash flow over three years.
Each opportunity was screened for financial fit, industry relevance, and seller alignment before handoff. This allowed Northeast Business Services to engage only with credible, proprietary targets rather than spending internal time on broad market prospecting.